21dukes100freespins|国际金价回调叠加五一假期，黄金消费迎来黄金周，沉迷黄金的还是中老年人

Source: time Weekly author: Zhao Peng

The consumption of gold jewelry is not reduced.21dukes100freespinsSales of jadeite are cold.

The May Day holiday is usually the peak period for domestic shopping and tourism, as well as the focus of businesses and consumers. During the May Day holiday, a reporter from time Weekly visited Beijing Caibai, Chow Tai Fook, Zhou Shengsheng, Lao Fengxiang, China Gold and other stores and found that there was a steady stream of consumers coming to the store to consult and buy gold jewelry.

Consumers have the highest enthusiasm for gold jewelry, followed by investment gold bars, silver and platinum jewelry sales are significantly lower than gold, while jadeite, coral and amber jewelry sales are the coldest. With the blessing of business marketing activities, in addition to gold, the sales of other jewelry goods are still not optimistic.

Under the factors such as the increase in gold holdings by central banks, the decline in the Fed's table and the risk aversion sentiment in the market, a number of industry experts interviewed by time Weekly are optimistic about the long-term trend of gold prices, but they should pay attention to the game sentiment in the short-term gold market.

The gold jewelry counter is crowded with people.

Take the Caibai Jewelry General Store in the west city of Beijing as an example, the gold jewelry sales area on the first floor of the building is constantly visited by consumers who come to buy gold jewelry. Offline stores such as Chow Tai Fook, Zhou Shengsheng and Lao Fengxiang in Xidan Dayue City and Beijing Huiji Shopping Mall have a similar situation, but the flow of people is generally less than that of Caibai General Store.

Cai Baijin Jewelry sales Zone Times Weekly reporter / photo

The price of gold in the shopping mall shows that on May 1, the prices of vegetable jewelry and gold are 686 yuan / g and 689 yuan / g, respectively, excluding handicraft fees; the price of Lao Fengxiang gold is 708 yuan / g; the price of Zhou Tai Fook gold jewelry is 703 yuan / g; the price of Zhou Shengsheng gold jewelry is 702 yuan / g. The mall gold jewelry salesperson introduced to the time Weekly reporter, "before the May Day holiday, the price of vegetable gold has been lowered, but due to the differences in the technology of different ornaments, the unit price of Gao Gong series of gold is still higher than 700 yuan."

Compared with the consultation and transactions during the Spring Festival holiday, the above gold jewelry salespeople said that the number of customers and transactions in the first two days of the May Day holiday were significantly lower than those in the Spring Festival holiday. Although some young people will come to buy gold jewelry, the main buyers of gold jewelry are still the middle-aged and elderly people. With the rise in the price of gold, small gold ornaments are more popular.

Through communication with different gold consumers, time Weekly found that cultural tradition, psychological and social factors are the main reasons why consumers choose to buy gold jewelry. Some consumers buy gold ornaments for wedding or holiday celebrations, some for relatives and friends, and some for their own use. One consumer said frankly, "it may be influenced by traditional culture, although gold value preservation attributes will be considered when buying gold jewelry, but generally speaking, gold purchases are more practical than investment attributes."

This can also be confirmed by the investment gold bar counter on the fourth floor of Caibai General Store. On May 1, the base gold price of Caibai investment is 537.21dukes100freespins50 yuan / gram, including the service charge of 10 yuan to 15 yuan per gram, the price is about 550 yuan / gram. On the same day, the number of consumers consulted on the investment gold counter was far less than that of the gold jewelry counter consultation.

In addition, the situation of the panda gold coin sales counter on the first floor of the vegetable hundred is similar to that of the investment gold bar, and the consumer is obviously less than the gold jewelry counter. The same is true at the China Gold counter in Xidan Dayue City, where more consumers consult gold jewelry than investment gold.

A staff member told time Weekly that "customers who buy gold jewelry are generally in rigid demand, and the transaction cycle will be shorter." Customers who invest in gold bars pay more attention to the demand for value-added and value-preserving, the factors that affect decision-making are more diversified, and the decision-making cycle will be longer, but the amount of money purchased by this customer group is often larger. "

The jadeite jewelry counter is full of people.

In order to promote jewelry sales during short holiday, Caibai jewelry launched activities such as buying "gold" and giving "silver", full rebate coupons and jade diamond jewelry gifts, while other businesses also launched Mother's Day and "520" activities. From the marketing ideas of jewelry sellers, the idea of using gold consumption to drive other jewelry consumption is more obvious.

But in the course of the visit, in sharp contrast to gold jewelry, there are few consumers in front of silver, platinum, emerald, coral and amber jewelry counters. Consumers occasionally stop at these jewelry counters to watch, but there are very few dealers. However, the flow of silver jewelry counters is slightly better than that of platinum jewelry counters, while the flow of platinum counters is significantly better than that of jade, coral, amber and other counters.

Caibai Jadeite sales Zone Times Weekly reporter / Photo

According to the product label, the retail price of Baizu silver is 18 yuan / g, and the basic silver price is 6.60 yuan / g. Some shopping mall staff said that the price of silver has also increased a lot during this period of time. The basic price of silver has reached 7 yuan per gram, and the price has been adjusted downwards before short holiday.

In addition, the price of platinum is 368 yuan / g. Data from the Shanghai Gold Exchange show that domestic platinum prices have been weak in the past few years. Since the second half of 2020, the price of 99.95 platinum on the Shanghai Gold Exchange has fluctuated from 190 yuan / g to 278 yuan / g. After 2021, its price center moves further down.

Source: Shanghai Gold Exchange

A salesperson at the platinum sales counter told time Weekly, "before the price of gold has risen, there will be a certain demand for platinum, but the substitution of platinum in the process of rising gold prices this year is not particularly obvious." In the minds of many customers, gold always occupies an important position, other jewelry is difficult to completely replace. "

A source from the jewelry industry told time Weekly that jewelry such as jadeite is a non-standard product and is not particularly easy to evaluate. Non-professionals do not know much about jadeite and so on, and more people are cautious, and real experts will not go to the mall to buy. As a result, there are usually fewer transactions of jadeite in shopping malls.

The price of gold has been improving for a long time.

In mid-April this year, the international gold price rose as high as 2431 US dollars per ounce. Driven by factors such as the international gold price and the RMB exchange rate, gold also rose sharply in the inner market. As for the future trend of gold prices, a time Weekly reporter found through an interview that the industry is generally optimistic about long-term gold prices.

　　一位从事黄金投资的公募人士对时代周报记者分析，购买翡翠、珊瑚饰品需要有非常充足的知识储备，而购买贵金属饰品的门槛则要低很多。因为铂金价格表现相对一般，白银储存环境也略高于黄金，所以综合文化因素和投资前景考虑，投资金条和购买黄金饰品是国内的主流选择。国内国外因素都有利多因素，未来金价的长期表现值得期待。

　　宝城期货分析师龙奥明表示，金价短期内的剧烈波动很可能会削弱黄金作为避险资产的吸引力，同时增加其作为投机工具的价值。从更长远的角度来看，全球即将进入降息周期、各国央行购买黄金都将支撑黄金价格长期上涨。投资者可以在市场调整结束后，寻找合适的时机进行买入。

　　北京时间5月2日召开的美联储议息会议也给黄金提供一针强心剂。会议显示，美联储5月维持利率不变，缩表6月将降速。美联储主席鲍威尔在会后的新闻发布会上表示，最近几个月委员会在实现2%通胀目标方面进展不足，但加息不太可能。

　　一位券商宏观分析师认为，降息短期可能性较低，美联储缩表降速对黄金就是利好。不过，他提醒，“五一假期汇率出现一定的波动，这对国内金价会有一些影响。此外，短期黄金博弈情绪比较浓，接下来波动会比较大。”