iosgamesthatpaycrypto| Laishen Tongling "caught up with the last train" and still lost money for two consecutive years, the actual controller continuously reduced its holdings and cashed in a total of 108 million yuan

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Source: Changjiang Business Daily

The sharp rise in global gold prices has led to a surge in gold jewelry prices. Many gold jewelry and jewelry companies have made huge profits, but there are also exceptions. Squire psychic (603900IosgamesthatpaycryptoSH) is one of them.

According to the annual report, in 2023, Lesquires' psychic operating income continued to decline, belonging to the shareholders of the parent company.IosgamesthatpaycryptoThe net profit (hereinafter referred to as "net profit") is a loss of 7619.Iosgamesthatpaycrypto81 million yuan, an increase of 99.18 percent over the same period last year.

In 2022, the operating income of the gentry psychic was 912 million yuan, down more than 30% from the same period last year, and the net profit was a loss of nearly 40 million yuan.

Laisenne channeling is mainly engaged in the retail of jewelry products such as diamonds and emeralds. In 2023, the company will reshape the new technology of gold by opening up the gap of "Oujin" to cover the gold business.

The prices of gold and other products have soared, why are the gentry psychics still losing money? The company explained that it was only "catching the last bus" and did not make much profit.

In spite of this, benefiting from the gold concept, the share price of Lesquires has doubled since mid-March.

What attracts much attention is that the shareholders of the company and the female tycoon in Nanjing precisely reduced their holdings and cashed out 28.27 million yuan. Shen Dongjun, the former controller of the company, accumulated about 108 million yuan.

Despite two consecutive years of losses, Squire psychic still plans to hand out a cash dividend of 34.32 million yuan in 2023.

Four consecutive decreases in net profit and two consecutive losses

The gentry psychic "caught the last bus", but the time was too short and the effect was not good.

According to the annual report, in 2023, the operating income of the gentry psychic was 733 million yuan, down 19.69 percent from the same period last year; the net profit was a loss of 76.1981 million yuan, an increase of 36.4658 million yuan or 99.18 percent compared with the same period last year. The company's net profit after deducting non-recurring profit and loss (referred to as "deducting non-net profit") was a loss of 81.1627 million yuan, an increase of 34.2544 million yuan over the same period last year and 73.02% over the same period last year.

In 2022, the company's operating income was 912 million yuan, down 31.09% from the same period last year. Net profit and deducted non-net profit were 39.7373 million yuan and 46.9083 million yuan respectively, down 203.34% and 371.76% from the same period last year.

In 2023, when the market situation improved and the price of gold soared, why did the loss of Les Gentry psychic expand instead?

The company explained that in 2023, the domestic optional consumer market has not yet fully recovered, and the retail market demand for mosaic jewelry has further declined, although gold has significantly increased its market demand in recent years because of its value-added and value-preserving property. however, the company has been in the gold field for a short time and failed to effectively make up for the impact of the decline in mosaic jewelry during the reporting period, and its operating income further declined compared with the same period last year.

The company said that in response to the decline in market demand for mosaic jewelry, on the one hand, the company entered the field of gold jewelry, on the other hand, it appropriately increased the promotion of mosaic jewelry, and the comprehensive gross profit margin decreased slightly. Although the company has strengthened the cost control, so that the sales expenses and management costs have decreased, but the rental fees, brand promotion costs and other fixed costs and rigid expenses are still large. At the same time, based on the principle of prudence, the provision for impairment of assets is expected to increase.

According to the psychic explanation of the gentry, the company has entered the gold field for a short time, the scale is not large, and the profit is not much.

Laisenne, formerly known as psychic jewelry, landed on the A-share market in November 2016. In 2016 and 2017, the company's operating income was 1.651 billion yuan and 1.964 billion yuan respectively, up 10.74% and 18.94% over the same period last year, and net profit was 221 million yuan and 309 million yuan respectively, up 22.30% and 39.67% over the same period last year.

However, after two consecutive years of double growth, the performance of Les Gentry psychic has changed since 2018. Since 2018, the company's operating income has declined in all years except for a small increase in 2021, and the company's operating income in 2023 is less than half of that in 2017.

In terms of net profit, from 2018 to 2021, it was 210 million yuan, 146 million yuan, 104 million yuan and 38 million yuan respectively, a year-on-year decrease of 32.21%, 30.29%, 31.56% and 63.14%.

In the future, what does the gentry psychic rely on to get out of trouble?

The former real controller cashed out more than 100 million yuan.

Although continuous losses, but the recent performance of the gentry psychic in the secondary market is still more prominent.

On April 12, Lesquires psychic shares rose strongly again, closing at 10.92 yuan per share, an increase of 9.97%. This is the ninth limit that Les Gentry has gained since March 29, and it is also the ninth consecutive limit.

During this period, the share price of Lishen psychic rose from 4.63 yuan per share to 10.92 yuan per share, a cumulative increase of 135.85%.

The stock price soared, and the market agreed that Les Gentry is a gold concept stock, benefiting from the rising prices of gold, silver and jewelry, the company was hyped by funds.

After the stock price soared, shareholders began to reduce their holdings at a high level and cash out. On the evening of April 9, Lishen psychic disclosed that Nanjing Kefu Rongguang Enterprise Consulting Partnership (Co., Ltd.) (hereinafter referred to as "Ke Fu Rong Guang"), a concerted actor of more than 5% shareholder Wang Lili, reduced its holdings of 1.8512 million shares and 100000 shares of the company on April 3 and April 9, respectively, resulting in a total reduction of 1.9512 million shares. On April 12, the company further disclosed that Ke Fu Rongguang reduced its holdings of 3.4512 million shares of the company through centralized bidding, accounting for 1% of the company's total share capital, with an average price of 6.78 per share of 9.93 yuan per share, cashing out about 28.27 million yuan.

Prior to this, Kefu Rongguang has reduced its holdings many times. From January 18 to February 1, 2023, Ke Fu Rongguang reduced its holdings of 3.4047 million shares of Les Gentry channeling shares, and from May 25 to July 4 of that year, Ke Fu Rong Guang reduced its holdings of 3.4432 million shares.

Ke Fu Rongguang's shares in the gentry were transferred by agreement. On December 30, 2021, Lishen psychic announced that Ma Qiao, the actual controller of the company, transferred 15.58% of the company's shares to Wang Lili and Ke Fu Rongguang, which was controlled by Wang Lili, through an agreement. The transfer price per share is 6.8 yuan, and the total transfer amount is about 361 million yuan.

What the market is curious about is why Wang Lili from Nanjing has to spend hundreds of millions of yuan to take orders, and now why Wang Lili can pinpoint the right time to reduce her holdings at a high level.

Shen Dongjun was the actual psychic controller of the gentry, he was Ma Jun's brother-in-law, and he was the one who acted in unison. In 2021, Shen Dongjun divorced Ma Qiao and broke off the relationship with Ma Jun. Shen Dongjun divided his 15.58% of his psychic shares in the gentry to Ma Qiao.

Since 2022, Shen Dongjun has cashed out about 108 million yuan through three holdings reduction.